Gif of the company logo so the swan looks like it is swimming across the screen from right to left

About

Ray Lopez Company, Inc. is a family-owned pool maintenance business established in 1986. For decades, they have been providing Connecticut with reliable and professional pool maintenance.

Design Task

As masters of their trade, Ray Lopez Company, Inc. needed a website that embodies that expertise and meets customers not just through word of mouth, but where they already are: online.

Live Site
Image of part of a sketchbook written in blue ink. Includes a list titled "Need from Ray" and a wireframe of a website

Design Process

Screenshot of an underdesigned and hardly functional website

This is the website the company was working with. It functions solely as a landing page, and is missing information about the company, including the number after “License #” and images of their work, ways to work with them, and any details about why a person should hire them.

Screenshot of redesigned website

The updated website is no longer just a landing page, and is immediately understood. It features an image of a real customer’s pool, and provides ways of booking services and learning more about each service they provide in the “Services” page.

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