About

Buttersweet Bakery is a Portsmouth, NH-based concept specializing in artisanal cookies and community building. It’s a welcoming space designed for connection and joy.

Design Task

Develop a brand identity for a new small business that seeks to establish itself as a “third place” where young professionals, locals, and travelers can stop by for something sweet. The visual identity should a passion for baking with a purpose-driven mission to foster connection.

Solution

I sketched and iterated until I found a mark that felt representative of the brand in a way that is clearly a bakery, but not in a way that is overdone or cliche. Combining the whisk-bow and a modern typeface bring this brand to a contemporary audience and maintains the warm feeling of freshly baked cookies.