About
Buttersweet Bakery is a Portsmouth, NH-based concept specializing in artisanal cookies and community building. It’s a welcoming space designed for connection and joy.
Mission
To craft high-quality cookies with a focus on inclusion, sustainability, and exceptional customer service — creating a space where community and indulgence go hand in hand.
Design Task
Born from a friend’s dream and my desire to support it, this project explores branding for a bakery designed as a “third place” — a warm, inviting space for young professionals and locals alike. The visual identity blends a passion for baking with a purpose-driven mission to foster connection.
Before turning on the computer, it’s crucial for each project to start in the sketchbook… or on scrap paper.
It’s important for this branding exercise to convey the authentic friendliness and craftsmanship the business has to offer. For this reason, many iterations were played with and connected before landing on the final result featured here. The script typeface allows the feelings of nostalgia and trust, while also embracing a feminine energy.
Mobile First Designed Website
As designers, we like to design for web first, and convert to mobile. For this branding, I made the conscious choice to prioritize the mobile experience first so customers can scroll through upcoming events and featured items with ease.