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      <image:title>Work - SEEDING BOX | Monica Danus of Love is Blind for Bombas</image:title>
      <image:caption>Interior/Open Box Mockup</image:caption>
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      <image:title>Work - SEEDING BOX | Monica Danus of Love is Blind for Bombas</image:title>
      <image:caption>Closed/Exterior Box Mock Up</image:caption>
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      <image:title>Work - SEEDING BOX | Monica Danus of Love is Blind for Bombas</image:title>
      <image:caption>Insert Card Front</image:caption>
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      <image:title>Work - SEEDING BOX | Monica Danus of Love is Blind for Bombas</image:title>
      <image:caption>Insert Card Back</image:caption>
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    <loc>https://www.sydniechin.com/work/pixar-x-bombas</loc>
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    <lastmod>2025-09-04</lastmod>
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      <image:title>Work - PACKAGE DESIGN | Pixar x Bombas</image:title>
      <image:caption>Empty youth gift box with all character socks laid out in front of it</image:caption>
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      <image:title>Work - PACKAGE DESIGN | Pixar x Bombas</image:title>
      <image:caption>All calf and ankle character socks from the collection, arranged on set to be used in emails, paid ads, and websites.</image:caption>
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      <image:title>Work - PACKAGE DESIGN | Pixar x Bombas</image:title>
      <image:caption>Collection image featuring both gift boxes and the the product they hold</image:caption>
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      <image:title>Work - PACKAGE DESIGN | Pixar x Bombas</image:title>
      <image:caption>Full collection image without the gift boxes to feature the variety of sizes and characters</image:caption>
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      <image:title>Work - PACKAGE DESIGN | Pixar x Bombas</image:title>
      <image:caption>Full collection masthead for the collection landing page, intended to have white text over the center</image:caption>
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      <image:title>Work - PACKAGE DESIGN | Pixar x Bombas</image:title>
      <image:caption>Initial mockups of the top two youth box ideas</image:caption>
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    <image:image>
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      <image:title>Work - PACKAGE DESIGN | Pixar x Bombas</image:title>
      <image:caption>Initial mockups of the top two toddler tube ideas</image:caption>
    </image:image>
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    <loc>https://www.sydniechin.com/work/vday-packagedesign</loc>
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    <lastmod>2025-09-04</lastmod>
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    <loc>https://www.sydniechin.com/work/art-direction</loc>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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    <image:image>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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      <image:title>Work - ART DIRECTION | Bombas Product Photoshoots</image:title>
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  <url>
    <loc>https://www.sydniechin.com/work/ray-lopez-company-inc</loc>
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    <priority>0.5</priority>
    <lastmod>2025-09-04</lastmod>
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  <url>
    <loc>https://www.sydniechin.com/work/marketing-emails</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/886a34f1-351d-4d8e-beed-ccc8abc4e938/01.14.24_HybridRibbed_SC_01.gif</image:loc>
      <image:title>Work - EMAIL DESIGN | Bombas Marketing Emails</image:title>
      <image:caption>Hybrid Ribbed is [Gifing Text of features]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/47d971a7-1aea-4475-a438-9647f054f787/Email-Compression.jpg</image:loc>
      <image:title>Work - EMAIL DESIGN | Bombas Marketing Emails</image:title>
      <image:caption>Full compression email design. It's mostly blue with many photos of people wearing the socks and highlighted features</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/11343965-807b-45ee-a66f-c30eab8e856e/Email-Layers.jpg</image:loc>
      <image:title>Work - EMAIL DESIGN | Bombas Marketing Emails</image:title>
      <image:caption>Email header with the headline "Layers" interacting with the image of a male model wearing the company's tee and underwear.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/302058d2-c978-40aa-9ece-92ef648052db/Site+EmailsEmail-ButterRoll.jpg</image:loc>
      <image:title>Work - EMAIL DESIGN | Bombas Marketing Emails</image:title>
      <image:caption>Full email featuring a giving partner of the brand, Amy Collado, who is the founder of Club ButterRoll</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/32ad1dbe-0866-42cd-9ecb-62f5375a74f5/Email-Minty.jpg</image:loc>
      <image:title>Work - EMAIL DESIGN | Bombas Marketing Emails</image:title>
      <image:caption>Full email highlighting a new color way in women's underwear. Headline reads "Newly Minted"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/b387ae3c-7e42-4528-b811-277cae1846b1/03.28.24_Hiking_01.gif</image:loc>
      <image:title>Work - EMAIL DESIGN | Bombas Marketing Emails</image:title>
      <image:caption>Hiking Socks email with the header "Peak [Gifing text]" over an image of a person wearing a quarter sock on a hike</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - EMAIL DESIGN | Bombas Marketing Emails</image:title>
      <image:caption>Apple iOS style pop-up alert that says "Reminder: You can still get an Extra 10% Off All Packs" with three shoppable links below the discount code</image:caption>
    </image:image>
    <image:image>
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  <url>
    <loc>https://www.sydniechin.com/work/marketing-emails-wgdxm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
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      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Primary window with Draper James vinyls celebrating the Decade Tour</image:caption>
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    <image:image>
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      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Detail shot of the bike portion of the window vinyl</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Detail shot of the balloon portion of the window vinyl</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Event seen through the window with the heritage logo, used throughout the Decade Tour celebrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/5679bcdf-d8bc-41eb-869c-926584bd910e/Screenshot+2026-01-15+at+11.59.18%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>View of window vinyls from inside the cafe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/055711a6-e655-4591-a56e-a6edee32c6a0/Screenshot+2026-01-15+at+11.58.52%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Window vinyls created a lovely photo momenta for guests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/b67b72b5-5b77-41c2-bc2c-82460b8aa7a1/Screenshot+2026-01-15+at+11.53.17%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Decade Tour balloons added to the existing Pink Hermit window vinyl created a seamless partnership moment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/6c340ac5-ffc9-4807-8e41-761dea075b42/Screenshot+2026-01-15+at+11.57.13%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Nashville store outlined on the cafe window</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/299c7f51-d95d-4620-9f55-95470f73ed5d/Screenshot+2026-01-15+at+11.56.51%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Nashville store outlined on the cafe window: passerby's POV</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/e7d12855-c1cc-49d2-8e3e-a4c37f0ceb32/Screenshot+2026-01-15+at+11.55.58%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Cafe Takeover signage, adapted from the original email and Instagram story invitations sent to local influencers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/169f24d2-ef44-433f-8428-30448459d5dc/Screenshot+2026-01-15+at+11.55.13%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>A touch of Draper on the pastry case: navy gingham custom window vinyl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/0d4987ad-2f25-4911-af9e-8063772d4222/Screenshot+2026-01-15+at+11.59.30%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Draper Girl in her Draper dress in front of the branded pastry case</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/cc44abd9-1496-47b9-8216-0d84426cad8b/Screenshot+2026-01-15+at+11.55.28%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Tent cards placed in the pastry case, and on trays of passed hors d'oeuvres</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/1bced593-28e2-4c55-8865-7b75a4d7e928/Screenshot+2026-01-15+at+11.57.44%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Tent cards placed in the pastry case, and on trays of passed hors d'oeuvres</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/e1edea22-c4cd-4456-9265-1ca8d1c3ca7e/Screenshot+2026-01-15+at+11.59.09%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Pastry Case with custom window clings and tent cards</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/544605ab-82dd-40f0-9ebb-fa0d92c112dd/Screenshot+2026-01-15+at+11.54.48%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Branded assets in action</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/b42317ea-ebbf-44da-807a-0455c01eeb80/Screenshot+2026-01-15+at+11.55.36%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Draper James branded place settings feature navy gingham and Decade Tour language next to the classic logo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/3b3e9c31-5679-44cf-bb45-f029ae588b23/Screenshot+2026-01-15+at+11.54.05%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Custom Draper James branded menu card and placemat</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/9d56887b-7915-4a82-a910-7e02685f0638/Screenshot+2026-01-15+at+11.55.44%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Pink benches, gingham placemats, and custom vinyls in the background set the scene</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/fcd8f926-6af5-42f2-99fb-09a8934a908c/Screenshot+2026-01-15+at+11.54.39%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Two generations of Draper girls at the event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/817ce697-7407-4630-8bd3-d3cd5e5e80d6/Screenshot+2026-01-15+at+11.58.06%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Draper girl wearing Draper James product and enjoying the event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/3b4c39e3-7a95-454a-a9d1-8d44c61f9c12/Screenshot+2026-01-15+at+11.55.04%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Custom Decade Tour placemats shining on the Pink Hermit's pastel tables</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/590ce9dc-85e8-41b6-966b-e0a8b743ac9e/Screenshot+2026-01-15+at+11.58.19%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Draper Girls wearing Draper James product and enjoying the event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/5aa9a8d3-0471-4646-957a-0325ae7ba4a4/Screenshot+2026-01-15+at+11.52.36%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>Art and corresponding Draper James branded order forms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/f8628a5a-1451-4b54-8509-bd7d62e3a8b2/Screenshot+2026-01-15+at+11.52.59%E2%80%AFAM.png</image:loc>
      <image:title>Work - BRAND ACTIVATION | Draper James</image:title>
      <image:caption>We had a local artist on site making custom art for our customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68b8884929b0734284f2683a/3b4c39e3-7a95-454a-a9d1-8d44c61f9c12/Screenshot+2026-01-15+at+11.55.04%E2%80%AFAM.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.sydniechin.com/work/buttersweet-bakery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-03</lastmod>
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